PhD in Marine Biology

Project:/nA key challenge to improving Ocean Literacy is understanding how to present information to promote greater human nature connectedness. Aquariums, science centres, and museums are increasingly using immersive exhibits, interactive technologies, and multisensory experiences to communicate ocean science and conservation issues. However, there is still limited understanding of how different types of experiences influence people’s attitudes, emotional engagement, and pro-environmental behaviours. This PhD project will use an experimental approach to evaluate how audiences engage with and respond to different communicative approaches to Ocean Literacy. A particular focus will be placed on how perceptions of different marine animals — from charismatic megafauna such as sharks and turtles to less familiar or overlooked groups such as fish and invertebrates — influence conservation concern and willingness to support protective action. By systematically investigating modes of experience, this project will identify the most effective strategies for enhancing Ocean Literacy across diverse audiences. The project will contribute to broader efforts in conservation communication, informal science learning, and environmental psychology by providing new insights into how different experiences can strengthen public understanding of, and connection to, the ocean./nLocation: Kingston upon Hull/nProvider: University of Hull