PhD in Marketing

Class Profile

Class Size

25

Average Age

28

Average Work Experience

2 Years

Career Outcomes

Median Earnings After Graduation

$1,35,000 / year

Job Placement

92%

Top recruiters

Accenture

Deloitte

IBM

Google

Amazon

Facebook

Dell

HP

Instagram

Meta

Wipro

Fees and Funding

Tuition Fees

$29,932 / year

Overall Cost

$67,000 / year

FAQs

• How are students assessed?
  
  Assessment includes coursework, exams, research papers, seminar participation, and the successful completion and defense of a dissertation.
• How is the program structured?
  
  The program includes coursework in marketing, statistics, economics, and research methodology, along with research projects, comprehensive exams, teaching assignments, and a dissertation.
• What are the admission requirements for this program?
  
  Applicants need a strong academic record, letters of recommendation, a statement of purpose, and research potential. A background in business, psychology, economics, or statistics is helpful but not mandatory.
• What is the main focus of the program?
  
  The program focuses on developing strong research abilities in consumer behavior, marketing analytics, quantitative marketing, and strategic marketing, with an emphasis on empirical and theoretical research.
• What is the PhD in Marketing at the University of Massachusetts Boston?
  
  The PhD in Marketing at the University of Massachusetts Boston is a research-focused doctoral program designed to prepare students for academic careers through advanced training in marketing theory, research methods, and data-driven analysis.