PhD in Marketing

Class Profile

Class Size

25

Average Age

28

Average Work Experience

2 Years

Diversity

International:

5%

Others:

5%

New Jersey:

15%

New York:

10%

Pennsylvania:

65%

Career Outcomes

Median Earnings After Graduation

$1,10,000 / year

Top recruiters

Google

Microsoft

Facebook

Dell

HP

Pinterest

Spotify

Tesla

Instagram

Meta

Fees and Funding

Tuition Fees

$44,792 / year

Overall Cost

$59,792 / year

FAQs

• What are the major research areas in the program?
  
  Research areas include quantitative marketing, consumer behavior, marketing analytics, behavioral science, decision-making, and applied microeconomics.
• How is the program structured?
  
  The program includes coursework in marketing, statistics, economics, and research methods, followed by research papers, qualifying exams, teaching requirements, and a doctoral dissertation.
• What are the admission requirements for this program?
  
  Applicants need a strong academic background, research potential, letters of recommendation, a statement of purpose, and competitive test scores if required. Prior training in economics, psychology, statistics, or business is helpful but not mandatory.
• What is the main focus of the program?
  
  The program focuses on producing original academic research through rigorous study of marketing analytics, consumer behavior, psychology, economics, and quantitative methods.
• What is the PhD in Marketing at the University of Pennsylvania?
  
  The PhD in Marketing at the University of Pennsylvania is a research-intensive doctoral program designed to train scholars in advanced marketing theory, quantitative modeling, and consumer behavior research.