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QS Rank:

verified

236

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University of Rochester

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New York

United States

The **Master of Science in Marketing Analytics** program at the prestigious **University of Rochester**, housed within the renowned **Simon Business School**, stands out as a premier choice for those aspiring to carve a niche in the dynamic field of marketing. With a well-structured curriculum that emphasizes both theoretical knowledge and practical applications, this program is designed to empower students with crucial skills needed to excel in marketing research and analytics. The program spans 24 months, during which students delve deep into various aspects of marketing, harnessing the power of analytics to inform strategy and decision-making across diverse business contexts.
This robust program is not only rooted in academic excellence but also emphasizes **hands-on learning experiences**. Students engage with real-world projects and case studies that reflect the current challenges and opportunities in the marketing landscape. By incorporating cutting-edge analytical tools and methodologies, the curriculum equips graduates with the ability to interpret data, derive actionable insights, and drive informed marketing strategies. Courses such as **Predictive Analytics**, **Data Management**, and **Consumer Insights** are integral components of the program, ensuring that students are well-versed in both traditional marketing principles and modern analytics techniques.
The faculty members at the University of Rochester are an outstanding asset, comprising renowned scholars and industry professionals. With their extensive expertise in **marketing research**, data analytics, and consumer behavior, they bring a wealth of knowledge to the classroom. The teaching methodology promotes an interactive and collaborative learning environment, where students are encouraged to think critically and innovatively. Faculty members are also dedicated to mentoring students, guiding them through complex research projects, and fostering their professional development through networking opportunities and collaborations.
Moreover, the University of Rochester places a strong emphasis on **research opportunities**. The Simon Business School boasts state-of-the-art facilities and resources that facilitate cutting-edge research in marketing analytics. Students have access to high-end labs and analytical software, enabling them to engage in empirical research that contributes to the field. The program encourages students to publish their findings, present at conferences, and collaborate with faculty on research initiatives, thereby enhancing their academic credentials and professional profiles.
In addition to a comprehensive academic experience, the Master of Science in Marketing Analytics program at the University of Rochester offers exceptional industry connections and internship possibilities. The school maintains strong relationships with leading firms across various sectors, allowing students to pursue internship opportunities that provide valuable real-world experience. These internships not only bolster students' resumes but also often lead to full-time job placements post-graduation. The impressive graduate employability rate reflects the program's commitment to preparing students for successful careers in marketing.
The alumni network of the University of Rochester is another noteworthy aspect of this program. Graduates have gone on to achieve remarkable success in diverse roles across top companies. Many alumni have shared their success stories, highlighting how their education in marketing analytics equipped them with the skills to navigate the complexities of the modern business environment. This network provides ongoing support and mentorship for current students, fostering a culture of collaboration and professional growth.
In summary, the **Master of Science in Marketing Analytics** at the University of Rochester is meticulously designed for those seeking to harness the power of data-driven decision-making in marketing. With a comprehensive curriculum, esteemed faculty, ample research opportunities, and strong industry ties, students are not only prepared academically but also professionally for their future careers.
Why Study Marketing Analytics at University of Rochester

  • A globally recognized program that combines rigorous academic training with practical applications, ensuring a well-rounded educational experience.
  • Learn from distinguished faculty who are leaders in the field and have a track record of research excellence.
  • State-of-the-art labs and resources are provided to facilitate advanced research and hands-on learning.
  • Robust internship opportunities connected with top-tier companies, enhancing job readiness and network-building.
  • A strong alumni network that offers mentorship and career guidance, fostering lifelong connections.
  • Diverse cohort of international students providing a rich cultural exchange and collaboration opportunities.

The program also has specific **requirements and prerequisites** for admission. Prospective students are generally expected to have a strong academic background in business or a related field. Additionally, applicants may need to submit standardized test scores such as the GRE or GMAT, alongside English language proficiency scores from tests like **IELTS** or **TOEFL**. The minimum required score for IELTS is 7.5, while the TOEFL score must be at least 100 to qualify for admission. The application process also requires a fee of $90 and submission of relevant documentation by the **October 15th, 2023** deadline.
In conclusion, the **Master of Science in Marketing Analytics** at the University of Rochester uniquely prepares students to become leaders in the field of marketing. With its strong curriculum, exceptional faculty, extensive research opportunities, and valuable industry connections, this program is a gateway to a successful career in marketing analytics. Whether you aim to analyze consumer behavior, interpret market trends, or develop innovative marketing strategies, this program will equip you with the knowledge and skills necessary to thrive in a competitive landscape.
intake

Duration

24 Months

Ranking

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#170

US World and News Report

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#154

The World University Rankings

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#236

QS World University Rankings

Class Profile

Diversity

California:

20%

Florida:

5%

Illinois:

4%

Texas:

10%

New York:

30%

Others:

31%

Eligibility Criteria

English Proficiency Tests

  • IELTS

    7.5

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  • TOEFL

    100

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Application Requirements

Here's everything you need to know to ensure a complete and competitive application—covering the key documents and criteria for a successful submission.

intake

Application Fee: 90

      Application Deadlines

      Round 1
      FallOct 15, 2023

      Fees and Funding

      intake

      Tuition Fees

      $73,000 / year

      FAQs

      • Prospective students are generally expected to have a strong academic background in business or a related field. In addition to this, applicants may need to submit standardized test scores such as the GRE or GMAT. English language proficiency scores from tests like IELTS or TOEFL are also required, with a minimum IELTS score of 7.5 and a TOEFL score of at least 100 to qualify for admission.


        Furthermore, the application process includes a fee of $90 and requires the submission of relevant documentation by the October 15th, 2023 deadline.

      • The program spans a total duration of 24 months, during which students explore various aspects of marketing, focusing on both theoretical knowledge and practical applications. The curriculum includes essential courses such as Predictive Analytics, Data Management, and Consumer Insights, which ensure that students gain proficiency in traditional marketing principles as well as modern analytics techniques.


        The program emphasizes hands-on learning through real-world projects and case studies that reflect current marketing challenges and opportunities.

      • The teaching methodology at the University of Rochester promotes an interactive and collaborative learning environment. Faculty members, who are renowned scholars and industry professionals, encourage students to think critically and innovatively. They are dedicated to mentoring students, guiding them through complex research projects, and providing opportunities for professional development through networking and collaboration.

      • Graduates of the Master of Science in Marketing Analytics program have access to exceptional industry connections and internship opportunities, which significantly enhance their job readiness. The program's strong relationships with leading firms allow students to gain valuable real-world experience, often leading to full-time job placements after graduation. The impressive graduate employability rate underscores the program's commitment to preparing students for successful careers in marketing.

      • This program stands out due to its combination of rigorous academic training with practical applications. It offers:

        • A globally recognized curriculum that prepares students for data-driven decision-making in marketing.
        • Access to state-of-the-art labs and resources for advanced research and hands-on learning.
        • Robust internship opportunities connected with top-tier companies.
        • A strong alumni network that provides mentorship and career guidance.
        • A diverse cohort of international students, enhancing cultural exchange and collaboration.
      • Students in the Master of Science in Marketing Analytics program engage with real-world projects and case studies that reflect the challenges and opportunities present in the marketing landscape. The curriculum incorporates cutting-edge analytical tools and methodologies, enabling students to interpret data and derive actionable insights that inform marketing strategies.

      • The University of Rochester emphasizes research opportunities through access to state-of-the-art facilities and resources that support cutting-edge research in marketing analytics. Students are encouraged to engage in empirical research, publish their findings, and present at conferences. Collaboration with faculty on research initiatives enhances their academic credentials and professional profiles.

      • The alumni network of the University of Rochester is a valuable resource, providing ongoing support and mentorship for current students. Graduates often share their success stories, emphasizing how their education in marketing analytics has equipped them with essential skills for navigating the complexities of the modern business environment. This network fosters a culture of collaboration and professional growth, benefiting current students as they progress through their studies and into their careers.

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