PhD in Human-Media Interaction

We are seeking a highly motivated PhD candidate to investigate how forgotten protein crops can become part of everyday consumer choices. This PhD will explore how product properties, multisensory experiences, recipe context, presentation strategies, and societal associations shape consumer acceptance and decision-making./nYour work will combine sensory perception, eye-tracking, and immersive virtual reality simulations to understand how people respond to meals and products in realistic purchase and dining environments. The project centers on how people look, intend, and choose, and how immersive technologies can help us understand real-life judgment and decision processes/nYou will work with VR-based supermarket and dining simulations, eye-tracking tools, and behavioral experiments to explore how visual presentation, context, and multisensory cues shape people’s choices./nLocation: Twente, Netherlands (University of Twente).