Robert Gordon University

Aberdeen City

United Kingdom

Overview

The BA (Hons) Digital Marketing and Business Analytics degree at Robert Gordon University is uniquely designed to equip students with the essential knowledge, creative, and technical skills required for success in today's digital and analytics-driven marketing landscape. This program stands out as the only BA (Hons) Digital Marketing and Business Analytics degree offered in Scotland. The curriculum provides a comprehensive understanding of digital marketing, business analytics, communications, and broader business environments. The first year shares a common foundation with the BA (Hons) Digital Marketing program, allowing students to specialize in their chosen pathway at the end of the year. Students will develop fundamental knowledge, gain technical and professional skills such as creating digital media and marketing content, and acquire hands-on experience with data management and visualization. Later years focus on applying data analytics to business problems, including experience with programming languages like Python, and exploring brand management, integrated marketing communications, and public relations. A key feature is the opportunity to actively participate in digital marketing and analytics industry projects, including working on live-client projects within a 'Digital Marketing Agency' construct.

Website

https://portal.rgu.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app_crs

Median Salary

$52,000

Ranking

#901

QS World University Rankings

Admissions

Learn the key steps and criteria to secure your spot at this college.

Application Deadline

Acceptance rate

70%

Cost and Scholarships

Get the full picture on tuition, fees, and scholarship options available for students.

Funding Options

Scholarship

Athletic Scholarship

Merit Scholarship

Scholarships

RGU Sport Scholarship - Available for eligible students.; Vice-Chancellor's Scholarship - Pharmacy MPharm - Available for eligible students.; RGU International Student Discount for Undergraduate Students - Available for eligible international undergraduate students.; Dr. Nyamondo Financial Award for Pharmacy and Life Sciences (GBP 3,000) - Towards tuition at ICRGU for students from East and South Africa.; Undergraduate - Healthcare Award - Available for Pharmacy students for the 2026/2027 Academic Year, applied to ICRGU Year 1 courses and deducted from the second semester tuition fees.; ACCESS RGU Scholarships - By invitation only, for students demonstrating academic merit, motivation, and ambition, often with tailored support and mentorship opportunities.; CNOOC Petroleum Europe Limited Scholarship (GBP 3,000) - Per year until graduation, part of ACCESS RGU Scholarships.; CNR International â€“ Cliff Murray Merit Scholarship - Open to full-time undergraduate students, part of ACCESS RGU Scholarships.; Cormack Foundation Scholarship - Funds nine scholarships for widening access to Year 1 students, part of ACCESS RGU Scholarships.; SRM Foundation Undergraduate Access Scholarship - Funds five scholarships for widening access to Year 1 students, part of ACCESS RGU Scholarships.; Shell Energy Transition Access Scholarships (GBP 4,000) - Up to Â£4,000 per annum for the duration of a four-year undergraduate degree course for eligible RGU undergraduate students, part of ACCESS RGU Scholarships.; Dean's Scholarship (Indian students) - Country-specific scholarship for Indian students.; International Fund (Indian students) - Country-specific scholarship for Indian students.; GREAT Scholarship (Indian students) - Country-specific scholarship for Indian students.; Chevening Scholarship (Indian students) - Country-specific scholarship for Indian students.; Alumni Scholarship (Indian students) - Country-specific scholarship for Indian students.

Chevening Scholarship
Robert Gordon University Scholarship
Robert Gordon University International Scholarship
Alumni Scholarship
Dean's Scholarship
External Scholarships
Vice-Chancellor's Undergraduate Scholarship
GREAT Scholarship
International Fund
Vice Chancellors Undergraduate Scholarship
RGU Financial Award for Full Time On Campus Undergraduate Courses
RGU International Student Discount for Undergraduate Students
Undergraduate STEM Award
Family Bursaries
Country-Specific Scholarships (Indian Students)
RGU Scotland-India scholarship
RGU International Excellence Scholarship
Nursing & Midwifery Bursary
Supplementary Grants
Young Students' Bursary (YSB)
SAAS Bursary
RGU EU Scholarship
RGU Sport Scholarship
Vice-Chancellor's Scholarship- Bachelors (Business/Applied science/Journalism & Communication Design)
Dean's Scholarship (for Indian students)
International Fund (for Indian students)
GREAT Scholarship (for Indian students)
Chevening Scholarship (for Indian students)
Alumni Scholarship (for Indian students)
Hardship Assistance
Robert Gordon University Bursary
ICRGU Family Bursaries
ICRGU Academic Merit Awards
Undergraduate STEM Award (2026/2027 Academic Year)
RGU International Student Discount
Vice-Chancellor's Scholarship - Pharmacy MPharm
Dr. Nyamondo Financial Award for Pharmacy and Life Sciences
Undergraduate - Healthcare Award
ACCESS RGU Scholarships
CNOOC Petroleum Europe Limited Scholarship
CNR International â€“ Cliff Murray Merit Scholarship
Cormack Foundation Scholarship
SRM Foundation Undergraduate Access Scholarship
Shell Energy Transition Access Scholarships
Dean's Scholarship (Indian students)
International Fund (Indian students)
GREAT Scholarship (Indian students)
Chevening Scholarship (Indian students)
Alumni Scholarship (Indian students)